Jennifer Lopez's "I Luh Ya Papi"
Reverse role parody of the objectification of women by objectifying men
What is the Feminist Approach in Art?
The Feminist approach to art can be described as work that is rooted in the analyzes and commitments of contemporary feminism and that contributes to a critique of the political, economic and ideological power relations of contemporary society. It is not a stylistic category nor simply any art produced by women, but a response to the normalized phenomenon of hyper-sexualizing and objectifying women is in today’s society.
Elements and Principles evident in the video
Light: The director uses light throughout the whole video to act as symbols of energy.
Color: The use of light throughout the entire video from the beginning to the end portrays a cycle because of the constant use of it.
Time and Motion: Jennifer is constantly moving in action with her fierce dance moves, and she actually stops dancing and captures some good photos of her own by taking pictures with an iPad.
Line of Sight : The director uses implied lines as Jennifer stares directly at the camera which forces us to look at her.
Unity and Variety: He constantly changes the use of light. The director uses natural light and lights of a room from beginning to the end.
Brief Video Summary
In this particular video, men are seen wearing very little clothing and posing provocatively. The viewer is bombarded by multiple scenes of men presented in an extremely sexual manner, wearing next to nothing, draped over women who enjoy the attention. The men are on display to be seen by the women. The hyper-sexualization of men at the hands of women is a recurring theme in video whereas hyper-sexualization of women at the hands of men is a recurring popular culture.
Since the invention of music videos, women have been positioned in extremely objectifying ways, and although the times may have changed the underlying themes remain the same. Women tend to look over men attributes and love their drive when it comes to ambition. In popular culture, men are constantly portrayed as the dominant and powerful sex while women are depicted as mere sexual objects. The real problem arises when the constant exposure to these themes in media artifacts allows the viewer to accept this pattern of men as powerful and women as passive as an ideology.
The video exhibits hyper-sexualization and sex objectifying based upon these two simple visual contexts
1. Sexual objectification: is the act of treating a person as an instrument of sexual pleasure and objectification more broadly means treating a person as a commodity or an object without regard to their personality or dignity. http://www.apa.org/education/ce/sexual-objectification.pdf
2. Hyper-sexualizing: is the process of exhibiting unusual or excessive concern with or indulgence in sexual activity. It also mean inappropriately imposed of one's sex through media, marketing or products directed at them that encourages them to act in adult sexual ways. http://www.cwhn.ca/en/hypersexualizationprimer
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